Mother’s Day falls but twice a year
What do The Queen, Victoria Beckham, JK Rowling, Kate Moss, and Cathy Newland* all have in common?
That’s right: they’ll all be celebrating Mother’s Day on March 26th this year! Unless their daughters or sons forget for an entirely legitimate reason (just covering my own back here).
Yep, strangely enough Mother’s Day in the UK & Ireland falls in March, and not May like almost everywhere else in the world. It's also big business: with the UK market alone worth upwards of £400million, you’d be a fool not to be scoping out a piece of the pie no matter where your business is based.
A few things to think about:
Whatever you do, never underestimate the power of the greetings card. The British love greeting cards. I don’t know if it’s something to do with the fact that any outward expression of emotion makes us feel so terribly awkward, but there is something really homely (and convenient) about a prefabricated sentiment and a nice picture to go along with it.
If there’s something we love more than a greetings card, it’s a discount - although I’m sure that’s true of everyone else in the entire world too. Sweeten your chances of making sales with a discount code - a cheeky 10% off just might sway it for you. Shopify
It’s all well and good planning these things, but you’ve got to get your message out too! Consider doing some targeted marketing. Facebook allows you to narrow down your target audience by location as well as interests, age and gender. Think about the kind of Mums your products would appeal to, and who would be buying for them. Facebook
Last order dates
Remember to let your customers know when to order by to receive their perfect gift in time! We’re expecting an increase in print orders leading up to the date, so to avoid disappointment:
UK: Order by March 19th
Europe: March 16th
USA: March 13th
Rest of World: March 8th
*Hi May’s mum