Ten ways to become #popular online
For people with a killer bod or who happen to own a cat that has a moustache, organic engagement is walk in the park – you’re interesting without even trying. For brands it can be more of a challenge so Kite has compiled some top tips to make you #popular.
EMOJIS, GET ON IT
Emojis aren’t just for teenage girls, they humanise a brand, draw attention to your posts and, let’s face it, they can be pretty jokes (see what we did with the title).
SHOW OFF YOUR BEST POSTS
Pin your best performing posts at the top of your profile, give the people what they want and make it appear like everything you post is da bomb.
Hashtags are a weird one, sometimes it can feel like your spamming a post with random word associations that your social media manager came up with late on a Thursday after a few beers. There are a few facts that could help you out:
1. Facebook posts actually do better without them
2. Go wild on Instagram, posts with 11 or more actually perform better #instagram #howtobecome#popular #Mondaynight #ootd #social #love #hate #cats #ilovecats #dogsorcats
3. On Twitter, posts with one # do 21% better than those with three or four (ooh)
JUMP ON A TREND
From always on to always relevant, be cheeky and tap into something that has already has people talking.
IF YOU LIKE THEN YOU SHOULD HAVE PUT A
MEME ON IT
Well-timed and culturally relevant memes go down a treat, they bring out relatable and shareable truths, a way for brands to humanise and have some bants with their customers.
TAG A FRIEND WHO...
Get your consumers to do the work (we are obviously joking) but there is something to be said for encouraging people to share your content with their friends; it spreads further and generates conversation.
GET GIFFY WITH IT
Nowadays we have pretty shocking attention spans, GIFs make it easy to engage with even the most fickle of newsfeed scrollers. Here are some bunnies sniffing each other’s arses for good measure.
GET STUCK IN
Interactive content where players are encouraged to share the results are a great way of becoming #popular. People love to boast about which member of Orange the New Black they are or share their dismay about being branded as a useless Hufflepuff.
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